Sync data from Mixpanel Cohorts to Roku Advertising

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Use Cases

Target and suppress first-party audiences across Roku’s premium inventory spanning native ads and video ads across their streaming partner ecosystem.
Reach larger addressable audiences by matching your first-party identifiers to Roku’s devices and inventory with the flip of a button.
Automatically refresh audiences to keep targeting relevant, reduce wasted spend on converted customers, and ensure compliance by honoring opt-outs.

How our customers activate their data

Don’t just keep your data locked in dashboards. Send your valuable data models like LTV, ARR & more to the tools your teams live in day-to-day so that together you can grow your business.

Step By Step Guide

Select the data you need from Mixpanel Cohorts
Write SQL directly, define the data you need in our Visual Audience Builder or import from existing tables and dbt models.
Choose Roku Advertising from our catalog
Connect to Roku Advertising with your credentials.
Manage Mappings
Configure the mappings that define how fields from your query should map to fields in the destination.
Set up a schedule and begin syncing data
Multiple basic and advanced scheduling options are available. Set up one of these and watch as data begins syncing!

By data engineers, for data engineers

No scripts. No APIs. Just SQL.

Don’t waste your time building custom integrations with each SaaS tool. Focus on building data models instead.

Leverage the Modern Stack

Use your existing dbt and Looker models. Trigger syncs with Airflow, dbt Cloud, Dagster, or by hitting our API.

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Observability and Alerting

Get alerted when syncs fail in Datadog, Pagerduty, & Slack. Then, use our live debugger which records all responses from API requests to fix errors.

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Version control with Git

Hightouch encourages engineering best practices by bi-directionally syncing all configuration changes with git.

Learn about Git Sync

Turn your warehouse into your CDP

Don't wait 6 months to implement a CDP. Hightouch turns your warehouse into a CDP so you can activate your data now and use flexible data models

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Learn more about our data engineering features

Why Hightouch

No Scripts. No APIs. No CSVs. Just SQL
Don’t waste your time building custom integrations for each of your SaaS tools. Activate your data instantly across all of your business tools.
Flexible Data Models
Build your data models once and reuse them anywhere. Leverage your data models in the warehouse, write SQL statements, or take advantage of your existing BI tools.
Self-Serve Audiences
Enable business teams to build custom audiences without SQL using a simple drag and drop interface leveraging the data models your team has already set in place.
Scale
Sync hundreds, thousands, or millions of rows from your warehouse without worrying about API failures or rate limits.
Deep Observability
Track changes using Git for version control and monitor your syncs in real-time using our debugger and alerts

About
Mixpanel Cohorts

Mixpanel Cohorts are groups of users defined by a chosen set of criteria, like a shared property or sequence of events in Mixpanel. You can also use cohorts to target groups of users via Hightouch.

Learn more about Mixpanel Cohorts

About
Roku Advertising

Roku Advertising is a leading connected TV advertising platform that offers innovative solutions to reach and engage streamers across its network of over 75 million active accounts. Leveraging advanced targeting capabilities, diverse ad formats, and strategic partnerships, Roku empowers advertisers to deliver impactful campaigns, drive sales, and measure outcomes through its user-friendly Roku Ads Manager and comprehensive suite of advertising tools.

Learn more about Roku Advertising

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