destination

Mixpanel

Perform deeper analysis and better understand user behavior by bringing enriched customer data from your data warehouse into Mixpanel

Ideally, your data warehouse should be your true source of data that contains all your customer data. When that's the case, using your warehouse as the source for your Mixpanel data enables richer product-usage analysis. You can sync enriched data from your warehouse to create more granular segments on Mixpanel as well as bring in data from your engagement tools. Moreover, you can ensure that your product and growth teams work with data that's always up-to-date and in the expected format. Lastly, if your company also uses a Business Intelligence tool such as Looker or Mode, you can ensure that the data is consistent across both systems.Use Cases

Sync enriched customer data to perform granular user and cohort analysis
Export your warehouse data to Mixpanel frequently and in a reliable manner
Go beyond event analysis and understand who the user is with enriched entity data

Learn how to send data to Mixpanel from Hightouch

About MixpanelMixpanel gives you detailed, real-time insight into how people interact with your products. Get valuable customer insights to make smarter decisions and act faster based on how customers use your product or website.

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